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Best Western Premier Herald Square: A Practical Manhattan Base

Public reviews point to a clean, compact hotel with comfortable beds, helpful staff and a central location near Times Square.

By Hugo Salcedo4.41,858 public ratings
Best Western Premier Herald Square in New York
Best Western Premier Herald Square

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Photos published by travelers on Google, not AI generated.

What stands out

  • Central location near Times Square
  • Clean, efficiently arranged rooms
  • Comfortable beds
  • Helpful and professional front-desk service
  • Positive feedback on staff hospitality

Worth knowing

  • Rooms are small
  • Higher-floor requests may not be available
  • Luggage storage may carry a charge

Don't miss

What comes up most in public reviews

  • Times Square
  • Ask early for a higher-floor room
  • Ask at check-in about loyalty-program benefits

Worth the trip?

The overall picture

Best Western Premier Herald Square holds a Google rating of 4.4 from 1,858 reviews. Public feedback is mostly positive. Location, cleanliness and front-desk service come up repeatedly, with guests describing the hotel as a convenient Manhattan base close to Times Square and useful for exploring New York.

This is a hotel for travellers who expect to spend most of the day out in the city. The reviews do not portray it as a property with large rooms or extensive in-house facilities. Its appeal is straightforward: a central address, a clean place to sleep and staff who can help make arrival and everyday questions less difficult.

Rooms and comfort

Room size is the main drawback. One returning guest called the rooms small, but also said the layout makes efficient use of the available space. That review praised the cleanliness and the comfort of the beds. Another guest described the rooms as clean and comfortable, pointing to a similar pattern in the available feedback.

Travellers bringing bulky luggage, or looking for generous floor space and a full sitting area, should set their expectations carefully. The compact layout may be easier to manage on a short stay, particularly for guests who mainly need a dependable base between outings. The beds, however, receive genuine praise.

Service and arrival

Front-desk service is one of the hotel’s more consistent strengths. Guests describe the staff as welcoming, polite, professional and helpful. Several reviews specifically mention Pathik Patel. Another names Miqba for friendly, attentive assistance. A repeat guest also reported receiving early check-in and a room upgrade through Best Western rewards status. That should not be treated as a standard benefit, but the review suggests that members may want to mention their status at check-in.

Arrival preferences and extras receive less favourable comments. One guest asked for a higher-floor room but was assigned to the fifth floor after being told that a higher floor was unavailable. The same review objected to luggage-storage charges and noted that bottled water was not complimentary. Those points may be especially relevant for guests arriving early, leaving late or travelling with little flexibility.

Location and who should stay

The hotel’s clearest advantage is its Manhattan location. Reviews repeatedly place it within minutes of Times Square, while describing the surrounding area as convenient and safe. That suits visitors with sightseeing-heavy plans, particularly those who want to return to a central neighbourhood after a long day.

Two nights fits the pattern in the reviews. The hotel appears best suited to couples, solo travellers and short-break visitors who value access more than spacious accommodation. Guests may want to request a higher floor early, confirm luggage-storage arrangements before arrival and ask at the desk about any loyalty-program benefits. Taken together, the public ratings and reviews point to a clean, service-focused city base. The rooms are compact, and several policies are worth checking in advance.

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